Weekly Recap – July 22, 2016

Ellyn Davidson 07/21/16 - 7:43 pm

The king has not left the building. We repeat. The king has not left the building. According to Digiday, TV is still king and looks to remain so for a while. While this may be, internet advertising (second runner up) is growing slightly faster. But if you’re looking to advertise online, be sure to avoid the top 12 mistakes even big brands make. Or people will talk about it, snap pictures, film it, who knows? It might even end up on Instagram. Take a look.

DETAILS, please
How TV ad spending stacks up against digital ad spending in 4 charts. Television is currently the dominant advertising medium, taking a 37 percent share of all ad dollars spent globally in 2015, with the internet coming in at a close second at 30 percent.

12 social media advertising mistakes even the big brands make. Social media advertising done badly is like throwing money down the rabbit hole.

How to make great videos for Instagram. So, you want to push the envelope with Instagram video but you don’t have the budget, resources, or expertise to get the job done, right? Wrong.

Meanwhile back at the RANCH
We’re walking to Hawaii (virtually). That’s right. We are participating in a Fitbit challenge to get moving and take steps to reach faraway places. (Maybe our next Mystery Trip desination?) To get our extra steps in, we’re also playing Pokémon Go. Have you caught them all?

Brogan team straps on wearables for a little healthy competition. Turns out, our little office competition is part of a big trend. Corporate services is one of Fitbit’s fastest-growing areas of business. See here.

3 things marketers need to know about Pokémon Go. In less than a week, Pokémon Go has ignited a national gaming revolution.

THE Topic of conversation
Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.

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Why Brogan?

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