Follow the Leader Millennials and Boomers look for different values in cultural leaders. Young adults are inspired by leaders with talent and a solid social justice platform, like Colin Kaepernick, Le … Read more

News To Me Americans increasingly rely on social media for news—especially Facebook. Pew Research recently asked more than 4,500 U.S. adults where they go for news. Nearly half (47 percent) say they o … Read more

Not Just Looking Instagram streamlines shopping, just in time for the holidays. Instagram is making it easier for consumers to acquire what inspires them. The platform’s Explore page now has a Shoppin … Read more

Social-Lite A surreal social media experience. Want to cut back on social media consumption but aren’t willing to quit cold turkey? Try Binky, which offers streams, scrolls and swipes without connecti … Read more

Exploring Other Options Younger consumers are more likely than older gens to break up with Facebook. The Cambridge Analytica scandal prompted many Facebook users to take action to protect their data. … Read more

Sorry, Not Sorry Nike’s Colin Kaepernick ad sparks consumer protests — and sales. Long known for its edgy ads, Nike upped the political ante by making Colin Kaepernick the face of its 30th Anniversary … Read more

Look Who’s Saving Now Consumers bolster the U.S. economy by saving more. It may have taken a Great Recession, but Americans are saving like never before. Their prudent ways have lingered well into the … Read more

Hopelessly Devoted to “Inbox Zero” Young, professional Millennials check their email more often than any other age group. For one-third of 25-34 year olds, the Sisyphean quest for “inbox zero” begins … Read more

Don’t Just Make Money, Brand. Make Me Proud. Shoppers are more loyal to purpose-driven brands. Recent research shows that many Americans have an affinity for purpose-driven brands. It goes deeper than … Read more

Slackers, My Assets Generation X is the only generation to have recovered wealth lost during the Great Recession. The Great Recession took a great toll on Gen X homeowners. Largely inexperienced buyer … Read more