Trends: Social Media
Standout Social Media Campaign Example #6: OREO
Old memories, great friends and… sweet snacks? In 2021, OREO released a tasty twist on a yearbook as part of their creative social media efforts. The post featured Sour Patch Kids, Chips Ahoy, Nutter … Read more
Standout Social Media Campaign Example #5: HAP
Eating well is necessary, but not always fun. HAP knew tackling the topic could be a challenge, especially when trying to build connections with a wide audience. So instead of sticking to traditional … Read more
It’s Time to BeReal – A Two-Minute Rundown of the Social Platform
Another social media platform? We know what you’re thinking. But BeReal takes a new stance on social… stripping down the ads, promotions, filters and brand deals so users can be the most authentic ver … Read more
Standout Social Media Campaign Example #4: Gillette
In the late 1980s, Gillette introduced the tagline “The Best a Man Can Get.” The ads were so memorable in the following years that in 2019, the company decided to refresh the campaign with a small cha … Read more
Standout Social Media Campaign Example #3: Vienna Tourist Board
We all take pictures and videos while traveling to post online and share memories with others. But sometimes, this can change from a few quick snapshots to living your vacation behind a camera lens. T … Read more
Standout Social Media Campaign Example #2: World Wildlife Fund
The world’s extinction crisis is worse than ever before. Fear can make it difficult to raise awareness about endangered species, especially to a diverse range of people. That’s why the World Wildlife … Read more
Extreme weather in the forecast? Here’s what brands can do.
You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature … Read more
When advertising works on advertisers
As an advertiser, you might think I’m not as influenced by the ads I see. And for the most part, you’d be right. When driving by outdoor boards, for example, I mark them up with my mental red pen if t … Read more
Standout Social Media Campaign Example #1: J. Paul Getty Museum
In early 2020, the COVID-19 pandemic froze our daily lives, isolating consumers in their homes. Many businesses had to find different ways to reach and interact with their customers, so many turned to … Read more
So good, we had to share: 10 standout social campaigns.
The average person spends about two and a half hours on social media a day, so to make a social media campaign memorable, you really have to get creative and think outside the box. Some campaigns have … Read more
