Shoppers love the convenience and efficiency of the online experience, but they still like to get physical. Brick and mortar remains a fundamental part of the consumer journey. If they want one channe … Read more

Let’s talk tech. Google takes assistance to the next level with a fun home. Fast-food brands vs. fast-casual restaurants. Ever dream about being the star of your own Super Mario game? Well, now you ca … Read more

The Brogan crew is preparing to depart on our annual Mystery Trip. And Delta’s “Runways” ad has us excited for takeoff. With International Women’s Day this week, this video about the gender pay gap is … Read more

“I saw Cady Heron wearing army pants and flip flops, so I bought army pants and flip flops.” While that principle of influencer marketing is still prevalent, this marketing tactic has grown more compl … Read more

Two-thirds of boomers own a smartphone. So why do marketers only target younger generations with mobile ads? Pure Gold. A trendy beer without the guilt. Why ditch an 85-year-old crocodile logo? To bri … Read more

Alexa as a home health aide? Anxiety the most common mental health affliction for Gen We? Cleveland Clinic concierge docs? Check out more on these, other trends and our take on them. VITAMIN B & P … Read more

Valentine’s Day. It’s not about the candy, it’s about the words on the candy. Olympians up close. Like, in your living room close. Influencers: the new American dream? DETAILS, Please Sweethearts … Read more

Did your favorites make the list? Adweek’s top Super Bowl ads. As always, engagement is key. But many Super Bowl marketers forget about mobile. Again, let’s talk about engagement. This time on Instagr … Read more

When consumers talk up brands IRL and online, consumers buy—a lot. According to a study by Engagement Labs, consumer conversations drive 19 percent of sales worth $7-10 trillion in annual spendin … Read more

From social data to AI to customer advocacy, these are the trends worth pursuing in 2018. The goal is re-engagement. Game developers and retailers are excited about this news from Snapchat. First, mas … Read more