Trends: Social Media

Visit Maine—the tourism office for the state—is running a campaign called “The Maine Thing.” What are the main things about Maine? What are the main things about life? …What are the main things on the … Read article

You’ve seen the job title on LinkedIn. You’ve read it on business cards. But, what does a community manager actually do? I mean, they just scroll endlessly through Facebook all day, right…? Wrong. A c … Read article

It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? When you take a look at their Twitter page, you’ll spot several different game-based concepts. But … Read article

Let’s say you’re a high school student. You’re starting to think about your future—and it all starts with what college you’ll go to. Of course you want to go to a college where you’ll learn everything … Read article

Haven’t seen “The Royals” yet? We’ll give you a quick run down. E!’s first-ever scripted series features a fictional family in modern day London. The king and queen try their hardest to shine a positi … Read article

We made a mistake. We were wrong. It was our fault. To err is human. When brands own up to their mistakes, it can be humanizing. It can even make them more trustworthy, more authentic. That’s why the … Read article

When it comes to gamification on social media, M&M’s wins. The brand’s Facebook page is home to more than 10 million fans, and quite a few of them choose to interact with their game-based posts. O … Read article

Why is “content” such a big buzzword nowadays? Because content is key to attracting and converting prospects and nurturing consumer relationships. And because healthcare ranks among the most popular c … Read article

Video. It’s a simple concept that can have astonishing results. Today, YouTube reaches almost 50 percent of the 18 to 34-year-old population—more than any cable network. An astonishing 98 percent of 1 … Read article

Since 1957, The HoneyBaked Ham Company has been providing the entrees we all know and love. But now, they’re giving us even more—a chance to have fun on their Facebook page. As early adapters of gamif … Read article