Effective nonprofit social media marketing campaign example #5: Sesame Workshop

Brogan & Partners 01/06/15 - 2:56 pm

With the company of colorful friends like Elmo, Cookie Monster and Big Bird, Sesame Street is able to reach millions of children in over 150 countries every day. Sesame Street is produced by Sesame Workshop, a nonprofit organization with the mission to “use the educational power of media to help children everywhere reach their highest potential.”  

While Sesame Workshop does a great job at using Twitter and Facebook to engage with its audience, the organization’s YouTube channel is where it really reaches its full potential. The channels features celebrity guests such as Michelle Obama and Bruno Mars, who join the Muppets in teaching topics that aid children development. In doing so, both the children and their parents can enjoy the videos. The channel has resulted in more than 1 million subscribers and over 1 billion views. If you haven’t seen the videos for yourself, navigate your way over to Sesame Street and take a look at how this nonprofit uses social media to help children learn. No matter what your age, you’ll find yourself singing along. 

Which celebrity guest would you like Sesame Workshop to feature? To see more nonprofits making a difference, check out the rest of my series, 10 Nonprofit Marketing Campaigns That Effectively Use Social Media.

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