Effective nonprofit social media marketing campaign example #7: Epic Change

Brogan & Partners 01/20/15 - 2:51 pm

What comes to mind when you hear the word “fundraising?” Bake sale? Car wash? Sponsored event? For Epic Change, it was Twitter. There’s a reason Mashable calls this nonprofit organization “a model for raising money using social media.”

With only 48 hours to raise money and build a classroom in Tanzania, Epic Change launched a Twitter campaign called Tweetsgiving (now known as Epic Thanks), which aimed to change the world through the power of gratitude. The project first asked Twitter users to tweet out anything they were thankful for with the hashtag #TweetsGiving. Then they asked them to donate money in honor of what they were grateful for.   

The results? Let’s just say there was a lot to be thankful for. In just two days, Epic Change raised over $11,000 to help build a classroom and support education in Tanzania. The social media campaign also brought awareness to the organization with 98% of donors never having donated to Epic Change before. As experts in marketing and social media, we’d say that’s pretty epic.

 

To see more nonprofits making a difference, check out the rest of my series, 10 Nonprofit Marketing Campaigns That Effectively Use Social Media.

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