Trends: Social Media
5 tips teens can teach your brand about social media success.
Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the socia … Read more
Marketing Statement – Fourth Quarter 2017
Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a … Read more
Weekly Recap – October 20, 2017
No need to leave the app. Facebook now has an “Order Food” option. You might’ve guessed it – Snapchat is the number one social media app in teens’ eyes. People from 194 countries participated in this … Read more
Weekly Recap – October 13, 2017
#Sponsored? The FTC wants disclosures on paid content from social media influencers. All your favorite apps are coming together. Snapchat partners with other big names to give us more location informa … Read more
Weekly Recap – October 6, 2017
Instagram for the win, again. Here’s why your brand should be using the app. Giant balloon dogs and more. Snapchat continues to ramp up its AR efforts. Avoid a 25 minute advertisement. Brands navigate … Read more
Gen We expects more from brands on social media.
Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. … Read more
Weekly Recap – September 29, 2017
Ecobranding is the new black. Slight alterations to traditional logos can have HUGE ecological and economic impacts. 140 characters not enough for you? You can now double your tweet lengths in most la … Read more
Weekly Recap – September 22, 2017
Are you making any of these social media mistakes? Consider these do’s and don’ts to connect successfully on LinkedIn. Increase authenticity, drive engagement. Check out how deeper relationships with … Read more
Emojis are not for every brand. Here’s why.
Emojis are taking over e-mail subject lines everywhere. A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year … Read more
Weekly Recap – September 15, 2017
Girl power! How a small statue rocked the advertising world. Not just Millennials. One-third of the U.S. population cares about company reputation. One-click ordering is the answer. Quick and painless … Read more