When Princess Charlotte Elizabeth Diana of Cambridge was born, the Internet went wild. Twitter recorded more than one million tweets mentioning the birth, and “royal baby” was the most searched term on Google all day.
The birth of the royal baby was like Christmas to real time and right time marketers everywhere, and we had a field day following along with the creative content they were able to come up with.
British Airways was one of the first brands to take flight—featuring the arrival of the Royal Baby on an airport arrival board.
— British Airways (@British_Airways) May 2, 2015
Lego played around with the trending hashtag—showcasing four of their figurines to represent the royal family.
— LEGO (@LEGO_Group) May 2, 2015
Zizzi, an Italian restaurant in the United Kingdom, shared a photo of their product, too. Although, theirs was a bit more customized. (Like, a lot more customized… look at the detail in that pizza!)
Nissan got in on the action, comparing one of their cars to a carriage fit for a princess.
— Nissan (@Nissan) May 2, 2015
And Disney took real time marketing to the next level with a custom video showcasing almost all of the babies who have been featured in their franchise.
Special delivery! #RoyalBaby
— Disney (@Disney) May 2, 2015
How can your brand kick start their real time marketing efforts? Start with something you’re able to predict. When you know something is happening soon—like the birth of the royal baby—you can start thinking sooner, rather than later, about your execution.
Which #RoyalBaby tweet was your favorite? Tell us in the comments below.
For more inspiring examples of real time marketing, visit our original post in this series: 4 Inspiring Examples of Real Time Marketing.