Content marketing: 4 rules to follow.

Emily Marchak 05/20/15 - 1:03 pm

Content can be defined as any form of media that shares your branding message. This can be done through photos, video, audio and written posts. All of these mediums can be shared on your social platforms and can help spread awareness, drive revenue and build your company’s audience. For these goals to be attainable, you must plan ahead, utilize mediums, measure your success and evaluate your performance.

1. Plan ahead
One of the first steps to take as you create content is to plan it out. Content calendars are a great way to organize and strategize content. Blogs, tweets, Facebook and Instagram posts, etc. can all be organized on a calendar so that you manage and schedule specific content for specific occasions.

content calendar

2. Utilize mediums
To be sure your content is engaging; make sure you are switching up your mediums. When planning your content calendars, note which days you will be posting a video, a sound bite, a photo, etc. The more diverse you share your content, the more ways you can get your message out there.

3. Measure success
Metrics are increasingly becoming a barometer of success. As a rule of thumb, set attainable goals when creating content—goals like the number of website clicks, whitepaper downloads, video views, post likes, etc.

4. Evaluate performance
The best way to measure success is to assess. Consistently evaluate your content, your metrics and your process. Note which types of posts are more successful than others, how many posts led to page likes, video views, blogs shared, etc. Understand and evaluate your process of content creation.

Is there a rule we left out that’s been proven to work for you or your brand? Tell us in the comments below.

For even more information about content marketing, check out 5 Tips to Better Business Blogging.

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