It’s peanut butter and jelly time.

Kaitlynn Crane 05/01/15 - 6:13 pm

Are you female? Are you between the ages of 25 and 34? Are you living in Detroit?

If you fall into any of the groups mentioned above, it’s always been easy for advertisers to target a paid Facebook post to you. But now, Facebook is letting brands dive even deeper to make sure their messages reach a specific audience… like an audience that loves peanut butter and jelly.

targeting Facebook interests

Will this work for any of your upcoming campaigns? We’re thinking Jif and Smucker’s will be putting this targeting to the test soon.

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