Nowadays, it seems like everyone wants to get into the minds of Millennials. Brands, employers and, of course, parents are trying hard to understand this generation. We don’t blame them. Millennials are the largest generation to ever live, which means they have a lot of authority and influence, especially when it comes to their spending power.
Being able to understand Millennials will help you to better engage with them, which is especially important for brands. So where do you start? Social media. There’s a lot we can learn about Millennials based on their social media habits. It’s where they spend their time, connect with loved ones and share memories. Plus, five out of six Millennials are willing to connect with companies through social media, which means if your brand is trying to break through to this generation, decoding their social media habits can make all the difference.
In this blog series, we’ll take a look at the most popular social media giants among this generation, how Millennials are using them and what that tells us about this generation. Tune in to learn the following social media habits explained via: