Home to more than one million fans, the “Who Wants to be a Millionaire?” Facebook page has tried many tactics to get them involved. But, which one seems to be working the best? Go ahead… ask the audience. Phone a friend. Give us your final answer.
If you said gamification, you’d be correct. The brand regularly shares game-based posts on their Facebook page—encouraging their fans to play along. Some are taken directly from the show, some are tied into current events, and some are just for fun.
For example, do you remember in which Disney movie you’d hear the song “Hakuna Matata?”
Getting harder now. No options to choose from. What does December have that other months don’t? More than 1,500 fans took a guess, and those who realized that no other months had the letter “d” in them got extreme bragging rights.
Harder still. Can you find the “P” in an image filled with the letter “R?” Thousands of fans stopped to stare at this photo in their newsfeeds, and then they took action on the post—giving it a like, comment or share.
Another popular game the brand plays: movie recognition. They’ll show a still from a film and then ask users if they remember which movie it is. And in this case, more than 1,700 fans remembered this scene was from the movie “Up!”
In the movie, an elderly man ties thousands of balloons to his home, setting out on an adventure. The adventure takes him up, up and away… and gamification can do the same thing to your social media channel’s engagement rate.
To see how other brands are using gamification to increase engagement, visit the original post in this series.