Trends: Retail

Spot the Brogan & Partners team member among the volunteers at this year’s Muir Valley Trial Days in Kentucky. My job recently took me to Slade, Kentucky, home of Muir Valley—a nonprofit nature pr … Read article

Retail is having a tough year. It’s no secret. While brick and mortar behemoths and multi-level department stores once dominated the market, there’s a new sheriff in town: online. With the rise of onl … Read article

Emojis are taking over e-mail subject lines everywhere. A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year (June … Read article

Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon. A few h … Read article

Impulsive buyers may seem like a marketer’s dream. They see. They want. They buy. Forget research. Skip the comparison shopping. No need to entice them with remarketing content. Theirs is more of a bu … Read article

Photo credit: Rick Wilking, Reuters A man and his dog wade through the Hurricane Harvey floodwaters in Houston. After Hurricane Katrina swept through New Orleans, Tide’s Loads of Hope program rolled i … Read article

What do Lyft and Taco Bell have in common? Late-night customers. The ride-hailing company and fast food chain put passenger and diner together after months of informal research.  Introducing “Tac … Read article

Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand. This according to a study published at ScienceDaily.com. Researchers considered 78 peer-reviewed advertising studi … Read article

Remember Baby Boomers? The behemoth cohort, and their spending power, is being ignored while marketers obsess over Millennials. With a median household income of $40,581, Millennials earn 20 percent l … Read article

In three years, Generation Z (also known as Gen We), or those born after 1996 will account for one-third of the U.S. population. While the general public might be tempted to lump them in with Millenni … Read article