How do you feel about holiday shopping? Are you excited? Completely dreading it? Or just adding it to your to-do list. Here are three things marketers need to know about this year’s holiday shoppers. Consumers feel stressed and excited. According … Read article
The Black Friday deals are (mostly) over and Cyber Monday has officially passed. Now that two of the biggest shopping days of the year are behind us, many brands are shifting gears from sales and promotions to deeper, more important … Read article
Just in time for the holidays, GiftOfCollege.com presents the gift that truly keeps on giving in convenient gift card form. Grandparents take heed. You guessed it—plastic 529 gift cards that let people contribute directly into kids’ college funds. Shoppers will … Read article
Apparently, we’ve been won over America. Or we’ve just been worn down. A recent survey by RichRelevance finds that American shoppers are becoming somewhat more tolerant of the appearance of Santa Claus and tinsel before Halloween, otherwise known as “Christmas … Read article
For the past few weeks, customers have been teased with messaging on boxes in stores that said “no peeking.” While some designs were leaked, Starbucks has kept a tight lid on this year’s design. Or shall we say designs. For … Read article
As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. (Especially when Dr. McDreamy is talking to us.) But, does this marketing tactic still resonate? The answer: Yes. While there has been talk about marketing … Read article
“Turn your desk into a studio.” Have you received your golden ticket? Microsoft gave users a peek into a world of truly pure imagination. On Wednesday, the multinational technology company announced the debut of their first-ever desktop computer, Surface Studio. The … Read article
We already know this audience is mindful when it comes to their health. But what else is this cohort doing when it comes to their wellness? According to the Communispace study Healthcare Without Borders: How Millennials are Reshaping Health and … Read article
In 2015, restaurant loyalty program memberships rose 107 percent, and today, more than 55 million Americans are members of at least one restaurant or fast food reward program. Whether it’s coffee, fast food, fine dining, bakeries or bars, brands have … Read article
Now that retailers have managed online commerce, they’re inviting consumers back into the store for an experience called slow shopping. Akin to its distant cousin slow food and step-brother slow travel, slow shopping encourages consumers to luxuriate, savor and linger. … Read article
According to the 2015 COLLOQUY Loyalty Census, there are more than 434 million memberships in retail store reward programs. Why are they so popular within this industry, you ask? Maybe it’s because rewarding people for shopping in retail stores just … Read article
It’s that time of year again when Starbucks goes holiday red, adding a pop of color and caffeine to every cup. Something about this traditional holiday promotion has one consumer group seeing red. We’ve got the skinny, the grande and … Read article