As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. (Especially when Dr. McDreamy is talking to us.) But, does this marketing tactic still resonate? The answer: Yes.
While there has been talk about marketing with digital influencers (reality TV stars, YouTubers, bloggers, etc.) vs. marketing with celebrities, the idea is the same. Advertisers are still using familiar faces to bring awareness to health issues, ultimately creating an emotional connection with their audience.
Let’s take a look:
Eyelove – Jennifer Aniston
Prolia – Blythe Danner
Halls – John C. McGinley
CoorDown – Olivia Wilde
CDC – Meryl Streep
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