When did Kmart decide to shift its target demo from women—73 percent of whom control household spending (Boston Consulting Group)—to unemployed, middle school-aged boys? Market estimates about U.S. women’s purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion … Read article
Okay, I admit it. We here at Brogan & Partners are a little obsessed with Target and their marketing. But Target’s latest marketing maneuver is so cute, so clever, so social media-rific, I can’t help but write about it, too. How … Read article
As I embarked on my first do-it-yourself project of the summer I came to a crossroads – which store do I buy my paint and sandpaper from, Lowe’s or Home Depot? I went into both stores and came out surprised … Read article