Trends: Retail
The latest in data collection is right under your… feet?
Imagine walking into your grocery store and heading to the bread aisle to pick up your go-to loaf of whole grain. Just then, you receive a notification on your phone that your favorite bread is on sal … Read article
Gen We is earning allowance – and saving it too.
Photo by Alexis Brown on Unsplash Allowance is still a thing but it’s rarely a handout these days, according to a recent RoosterMoney survey. Seventy percent of U.S. parents gave their kids an average … Read article
Brogan sharpens the saw, strengthens team at Camp Tamarack.
I hate being picked up. Yes, I’m an adult but it may have more to do with control than age. So when I found myself being hoisted five feet in the air, threaded headfirst through a manmade web as part … Read article
Brogan’s best ad campaigns of 2017.
We’re taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help i … Read article
Looking for Millennials? Seeking marketing magic? Hit the library.
Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card. Libraries have been around since Benjamin Fra … Read article
How alcohol is influencing shoppers online and off.
I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish … Read article
Marketing Statement – Fourth Quarter 2017
Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a … Read article
Customer loyalty is a long, winding road. Ask a banker.
Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere). To discov … Read article
Bars now serving virtual reality to attract Millennials.
Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. The VR tactics are varied … Read article
Gen We expects more from brands on social media.
Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. Bran … Read article






















