Trends: Retail
Weekly Recap – January 18, 2019
You Do You Just move it. Research suggests that a mere 20% of Americans are meeting federally recommended guidelines for physical activity, amounting to $117 billion in annual healthcare costs (NPR.or … Read more
Astrology and advertising: Do the stars affect consumer spending?
I pay attention to astrology about as much as the next person. I read my horoscope a few times a month. I own a necklace with the constellation of my sign, Aquarius. And I take the occasional astrolog … Read more
Shoppers want help from technology and social media, not sales associates.
When I’m shopping (in stores and online), I’m also having a full-on fashion show. I’m sending photos of potential purchases with texts like, “Do you like this?” and “Where could I wear that?” But for … Read more
Weekly Recap – December 21, 2018
Power Suite Target’s latest fashion collaboration targets socially conscious. Target has long focused on the fashionista, partnering with the likes of Mizrahi, Missoni and Victoria Beckham. Now the re … Read more
Holiday marketing: How soon is too soon?
When it comes to early holiday marketing, what are your sentiments? The more the merrier Still eating leftover Halloween Candy Please don’t talk to me until December Holiday marketing…while som … Read more
Why two Michigan breweries are joining forces to boost our local beer scene.
Michigan’s always been known for our freshwater lakes, our auto industry, our expansive shoreline. But in recent years, Michigan’s brewed up a new reputation that’s gained national recognition: one fo … Read more
Weekly Recap – October 19, 2018
Not Just Looking Instagram streamlines shopping, just in time for the holidays. Instagram is making it easier for consumers to acquire what inspires them. The platform’s Explore page now has a Shoppin … Read more
Weekly Recap – October 5, 2018
Exploring Other Options Younger consumers are more likely than older gens to break up with Facebook. The Cambridge Analytica scandal prompted many Facebook users to take action to protect their data. … Read more
Weekly Recap – September 28, 2018
Sorry, Not Sorry Nike’s Colin Kaepernick ad sparks consumer protests — and sales. Long known for its edgy ads, Nike upped the political ante by making Colin Kaepernick the face of its 30th Anniversary … Read more
Weekly Recap – September 21, 2018
Look Who’s Saving Now Consumers bolster the U.S. economy by saving more. It may have taken a Great Recession, but Americans are saving like never before. Their prudent ways have lingered well into the … Read more
