Trends: Insights & Trends

BE GREAT AMERICA web site screengrab

Creative social marketing example #4: Boys and Girls Clubs of America.

What do Denzel Washington, John Cougar Mellencamp, Queen Latifah and Bill Clinton have in common? They are all alumni of the Boys and Girls Clubs of America (BGCA). All kids wonder what they want to b … Read more

Amnesty International Ad

Creative social marketing example #2: Amnesty International.

In the United States, we live in a bubble. The true extent our world goes beyond our own four walls is probably the size of our Facebook account. Even with globalization, we sometimes are unaware, or … Read more

Above the Influence

Creative social marketing example #1: Above the Influence.

We used to tell teens to “just say no”. It was defense. Now, with this campaign, The Partnership for Drug Free America is making staying drug-free really cool, empowering and inspiring. This campaign … Read more

21 creative social marketing campaigns.

21 creative social marketing campaigns.

I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social ma … Read more


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