A great marketing to women campaign that is #awesome, #inspiring, and #brilliant is the #mygirls campaign for Adidas. This global campaign aimed at girls 14-23, with a concentration on 17 year olds, u … Read more

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

When the Kindle first debuted, it did so with a memorable campaign that featured a woman and used stop motion to tell a story. The idea was to breakthrough in a creative way, as the product at the tim … Read more

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

What will your last 10 years look like? Using a split screen creative approach, this spot from the Heart & Stroke Foundation of Canada effectively shows two diverse paths. The striking visual cont … Read more

In October, our creative director Laurie Hix mourned the passing of Dove’s Real Beauty Campaign. For seven years, Dove had celebrated women with body fat, freckles, wrinkles, gray hairs, and other “fl … Read more

It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby … Read more

When it comes to award-winning marketing to women creative, Nike has just been doing it right for decades. When I was a young copywriter I would study my award books like textbooks. I took notes on th … Read more

Some marketing goes beyond building brand awareness, but builds something more: a bridge to change the culture in which we live. The Real Beauty Dove Campaign did exactly that. They took a brand that … Read more

Evian has tapped into a brilliant and creative campaign that is a great example of marketing to women that engages online. The brainchild: babies. Now early in my career, I learned if you really want … Read more