Trends: Insights & Trends
Dove remembers how to market to women.
In October, our creative director Laurie Hix mourned the passing of Dove’s Real Beauty Campaign. For seven years, Dove had celebrated women with body fat, freckles, wrinkles, gray hairs, and other “fl … Read more
Innovative healthcare marketing example #16.
It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby … Read more
Marketing to women that connects, example 10: Nike.
When it comes to award-winning marketing to women creative, Nike has just been doing it right for decades. When I was a young copywriter I would study my award books like textbooks. I took notes on th … Read more
Marketing to women that connects, example 9: Dove.
Some marketing goes beyond building brand awareness, but builds something more: a bridge to change the culture in which we live. The Real Beauty Dove Campaign did exactly that. They took a brand that … Read more
Marketing to women that connects, example 8: Evian.
Evian has tapped into a brilliant and creative campaign that is a great example of marketing to women that engages online. The brainchild: babies. Now early in my career, I learned if you really want … Read more
Radio advertising: getting the most for your ad dollars.
With the glamour of television and the barrage of new opportunities in social and digital media, radio is sometimes a forgotten medium. However, clients with smaller budgets would do well to take a se … Read more
How social media helped a little lunch box hit the big time.
When I first heard about EasyLunchboxes from a pushy very enthusiastic friend, there was only way to buy the bento-style trays and cooler bags. You had to go to the website and pay at least $9 in ship … Read more
An innovative app that raises money for miles.
Another August, another Susan G. Komen 3-Day. As you read this, I’m walking my fifth 3-Day with the 40 friends and relatives who make up Team Ta Ta Breast Cancer. We’ll be walking 60 miles over the co … Read more
Social media and the Olympics: what we can learn from our biggest winners’ losses.
Well, the Olympics have come to an end (sigh). The closing ceremonies are over and have successfully spiced up my life. But the completion of the games have left a void in my nightly television … Read more
Olympics inspire great advertising.
Who doesn’t love the Olympics? The amazing athletic feats, the moving medal ceremonies, the opening hoopla (which happens in London tonight)—I love all of it. Since I’m in advertising, I also love to … Read more
