Trends: Insights & Trends

Celeb Boutique’s Twitter mistake offends many during this sensitive time.

Today is a very tragic day in the aftermath of the late night shooting in Aurora, Colorado that left many victims in its wake. This type of senseless violence in such a public place like a movie theat … Read more

Refer a friend to this innovative cause marketing.

I’ve always been a big fan of cause marketing, especially to reach women. Sure, we all love to get a sale price or cash back, but if the extra bang for our buck is a charitable donation, many of us ar … Read more

Brands get up close and personal on Facebook.

In the past couple of months, a few brands have been reaching out to Facebook fans in an extra-ordinary way – with personalized videos. Febreze is the most recent example with their “Million Thanks.” … Read more

Innovative healthcare marketing example #13.

What do you want to do when you’re 100? If you’re like me, you don’t think much about it. Too busy with today’s priorities – like getting to work on time, packing lunches and making the next trac … Read more

The Shade Store

Making shade.

Listening to a friend’s house-decorating stories often means enduring a litany of woes: the rug that was too scratchy, the paint color that was too bright, the upholstery that cost a fortune, and on a … Read more

Facebook Hangers

Bring Facebook shopping with you.

I stared at two pairs of wedges for about twenty minutes unable to decide which to buy until a woman came up behind me and said, “Definitely go with the yellow.” That’s exactly what I needed and what … Read more

Target does it again with The Shops.

You can probably tell that we’re big Target fans here at Brogan & Partners. Forgive me for visiting the subject once again, but Target keeps stepping up its game, especially when it comes to marke … Read more

Lululemon Website

Sisterhood of the magical pants.

There are clothes I’ll keep forever for sentimental reasons, like my old sorority sweatshirt and the shoes I wore at my wedding. And then, there are the clothes that seem to be a permanent possession … Read more

Rah! Rah! Sis-Boom! Biz!

We love our teams. And are well-known for getting behind them. Win or lose, they can count on a loyal fan base to be there for them. Cheer them on. Believe in them. We have another team to get behind. … Read more

The future of User Interface (UI) Design: Part 1.

As one of the digital thought leaders at Brogan & Partners, I was excited to attend this year’s SXSW conference and see where the future of digital design was heading. Often, I feel like the “usab … Read more

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