Trends: Insights & Trends
Bring Facebook shopping with you.
I stared at two pairs of wedges for about twenty minutes unable to decide which to buy until a woman came up behind me and said, “Definitely go with the yellow.” That’s exactly what I needed and what … Read more
Target does it again with The Shops.
You can probably tell that we’re big Target fans here at Brogan & Partners. Forgive me for visiting the subject once again, but Target keeps stepping up its game, especially when it comes to marke … Read more
Sisterhood of the magical pants.
There are clothes I’ll keep forever for sentimental reasons, like my old sorority sweatshirt and the shoes I wore at my wedding. And then, there are the clothes that seem to be a permanent possession … Read more
Rah! Rah! Sis-Boom! Biz!
We love our teams. And are well-known for getting behind them. Win or lose, they can count on a loyal fan base to be there for them. Cheer them on. Believe in them. We have another team to get behind. … Read more
The future of User Interface (UI) Design: Part 1.
As one of the digital thought leaders at Brogan & Partners, I was excited to attend this year’s SXSW conference and see where the future of digital design was heading. Often, I feel like the “usab … Read more
A secondhand smoke YouTube singing sensation.
Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potentia … Read more
Celebrating Michigan Stem Awareness Week.
Did you know that March 25th is the kickoff date for Michigan STEM Awareness Week? You’re probably wondering what is STEM and what does it have to do with me? Well, STEM stands for Science, Technology … Read more
Marketing to women that connects, example 5: Allstate or Travelers?
Sometimes great marketing to women is simply just great marketing. So for this post, I would like you to weigh in. I polled the women at our agency and most of us love the Allstate “Mayhem” camp … Read more
A new era for JCPenney.
Every once in a while, a big retail chain reinvents itself, and I always find it fun to watch. Remember, for instance, when Abercrombie & Fitch was a place for great, white hunters to shop? … Read more
Innovative healthcare marketing example #10.
How often do you get to do really cool healthcare transit advertising? I have to give our client, Covenant HealthCare, a big pat on the back for being great partners in letting us create 6 really cool … Read more
