The week in review – April 29, 2013.

Ellyn Davidson 05/03/13 - 2:18 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 

Why Social Media Fails Businesses          
Brands have to know how to use social media correctly in order for it to yield results.

“Snackable” Content            
Sometimes little “snacks” of content are more effective than long-winded posts since attention spans are so short.
Online Videos are More Effective Than TV Ads           
The audience for online video is soaring, with 58% of the U.S. population streaming, up from 38% five years ago.

Big Brands Want Instagram Ads    
Mark Zuckerburg disagrees with brands, claiming that ads could end up stunting Instagram’s rapid growth. Instagram is currently growing at a faster rate than Facebook did at the same age.

70% of Brand Engagement on Pinterest is User Generated            
This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest.

Instagram Adds Tagging         
On Thursday, users can tag people in photos, and browse feeds of photos you and others appear in.

Instagram tagging

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.