Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.
Creating Viral Tweets
This article is full of tips on how to create content that is forwarded and shared over and over again.
Twitter to Add TV
Twitter is close to reaching partnerships with TV networks that would bring more high-quality video content and advertising to the social site.
Mastercard and AmEx Feed Data to Advertisers
Credit Card companies are partnering up with digital advertisers, which makes some question the issue of privacy.
Facebook Will Debut Video Ads This Summer
It’s assumed that the videos will auto play and will be presented in a video player that expands beyond the main news-feed real estate to cover the right- and left-hand rails of users’ screens on the desktop version of Facebook.
A Facebook Fan is Worth $174
The study compared Facebook fans and non-fans based and their corresponding product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity to arrive at the figure, which is up 28% since 2010.
Instagramming Your Brand
Instagram is easy and engaging, so why wouldn’t you want to use it for your brand or business?