Trends: Insights & Trends

Creative social marketing example #10: Looking Glass Foundation.

There is a reason it’s called body image. The image we have in our head doesn’t always match the image in the mirror. Just today, my skinny, healthy friend, commented on how she feels fat. I am like “ … Read more

land transport ad 2

Creative social marketing example #9: Land Transport New Zealand.

As a creative director, I believe the best creative always surprises. I am always drawn to work that juxtaposes images in unexpected ways. This campaign for Land Transport New Zealand does a masterful … Read more

Creative social marketing example #8: Invent Now.

I read somewhere that the generation now graduating, Generation Y, will be the least entrepreneurial of any generation. Over scheduled by parents and over rewarded with trophies for just about everyth … Read more


Creative social marketing example #7: Covenant House.

Awareness is nice, but it won’t put a roof over anyone’s head.  The objective of most social marketing is to build awareness about social issues and inspire behavior change. This social marketing … Read more

Creative social marketing example #6: The Truth.

I have been trying to put out cigarettes for twenty years. No need to send me Chantix, as I am not nor ever was a smoker. But my advertising career began baptism by fire helping our agency pitch the M … Read more


Creative social marketing example #5: Children and Adolescent Reference Center.

Long before the world wide web, there have been interactive ads. I remember the Big Mac campaign that had me recite “2 all beef patties, special sauce, lettuce cheese, pickle, onions on a sesame … Read more

BE GREAT AMERICA web site screengrab

Creative social marketing example #4: Boys and Girls Clubs of America.

What do Denzel Washington, John Cougar Mellencamp, Queen Latifah and Bill Clinton have in common? They are all alumni of the Boys and Girls Clubs of America (BGCA). All kids wonder what they want to b … Read more

Amnesty International Ad

Creative social marketing example #2: Amnesty International.

In the United States, we live in a bubble. The true extent our world goes beyond our own four walls is probably the size of our Facebook account. Even with globalization, we sometimes are unaware, or … Read more

Above the Influence

Creative social marketing example #1: Above the Influence.

We used to tell teens to “just say no”. It was defense. Now, with this campaign, The Partnership for Drug Free America is making staying drug-free really cool, empowering and inspiring. This campaign … Read more

21 creative social marketing campaigns.

21 creative social marketing campaigns.

I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social ma … Read more


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