Shake it up. Shake it up. That’s how Millennials at SMBs are approaching marketing. Gone are the days when word of mouth marketing was all you needed. Now, social media marketing is just as important. … Read more

Instagram is making headlines yet again. This week, it is due to the launch of their new logo and app interface update. While most are responding positively to the new interface as it allows for visua … Read more

“Disrupt yourself!” This was CEB Iconoculture’s Research Director Kate Muhl’s battle cry at the 10th annual CEB Iconoculture Iconosphere. The challenge was tossed into her welcome and used liberally t … Read more

When was the last time a brand made you stop and think? It doesn’t happen often. Brands entertain and affirm, but rarely do they provoke and disrupt. Like Coca-Cola’s “America the Beautiful” ad, the “ … Read more

This just in: Instagram has begun testing video within its carousel ads. Instagram carousel ads will still contain three to five pieces of creative, with a maximum :60 length for video. Will your bran … Read more

Are Millennials getting enough sleep? What about exercise? We know that 50 percent of Millennials look up health related information online, while 27 percent use wearables to track their activity. But … Read more

Trends come and go, but these three seem to be sticking around. Let’s take a look: 1. Print ads are still relevant. Open a magazine, any magazine. What do you see? Advertisements and tons of them. Fro … Read more

Let’s talk video. Instagram launched :60 video, but are users really watching it? And since ad money isn’t coming yet on Facebook, the platform is considering testing commercials right in the live str … Read more

With more than 1.59 billion active users on Facebook, the platform is acknowledging the roughly 39 million people who are blind, and more than 246 million who have a severe visual impairment, with the … Read more

It’s not just consumers who are talking in visuals. Brands are, too. Today, brands are finding more ways to communicate and share their story visually. They’re even inclined as to create their own bra … Read more