Trends: Insights & Trends

In the mid 80’s Brogan Kabot got a call from WJLB Radio general manager Verna Green.  She had created a new theme—Strong Songs –for this powerful urban-formatted music and talk station and wanted to … Read article

When I was younger, I was on a T-Ball team. I couldn’t run the fastest, hit the hardest, or throw the farthest, which, to the boys on my team only meant one thing. I played like a girl. At a young age … Read article

Trends are always changing, which means brands are constantly developing marketing strategies that are engaging and relevant to their audience. And since Millennials are driving the trends today, it’s … Read article

It’s no secret. I’m a huge Beyoncé fan. Some may even call me obsessive-compulsive. Her influence is evident in the life-size poster that hangs in my living room, CDs in my bookshelves and assorted co … Read article

Think about those ads that, as soon as you see them, make you think, “I wish I would’ve thought of that.”  Whether a brand has unveiled a brilliant logo design, a catchy theme line, awesome ad pl … Read article

Growing up in Michigan, I have fond memories of going to Sanders for lunch with my Grandma and sharing an egg salad sandwich and a hot fudge cream puff sundae. We’d sit at the counter while the ladies … Read article

Electronic cigarettes are making smoking cool again, and may entice kids to try tobacco cigarettes. This is according to a May survey of Brogan Talks to Women, an informal community of female consumer … Read article

Father’s day is right around the corner. And while research shows that dads generally get less gifts and goodies than moms do for Mother’s Day, Dove’s latest ad could change the trend this weekend. Ge … Read article

They say a picture is worth a thousand words. A new campaign for McDonalds by TBWA Paris proves this statement true. We live in an icon-driven world. (Think of your smart phone.) TBWA Paris took advan … Read article

It can be tough to get your message noticed on social media sites. On Facebook, your content competes with that of 1.11 billion people who are using the site each month. With 255 million monthly activ … Read article