Trends: Insights & Trends

Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, acc … Read article

By now, you should have seen or at least heard of the Always #LikeAGirl campaign. The campaign not only challenges stereotypes, but inspires a culture that accepts women without limiting them. But, go … Read article

Whether it’s a photo of beautifully organized food or yogi-masters on a beach, health and fitness have become major trends in social media. Although some may see posting about health and fitness as sp … Read article

Are you a patient trying a new med? What about trying a new hospital? Treatment? Well, there’s a community for you. In fact, patients are seeking patients to learn their stories, experiences and find … Read article

The Road to Rio has been long and winding—not just for the athletes, but for brands, too.   As always, if your brand is an official sponsor of the Olympic Games, you’re golden. The problem? Only … Read article

You can take the consumer out of the Great Recession, but you can’t take the Great Recession out of the consumer. What does mean for your financial brand? It’s time to get creative. Like doling out in … Read article

“There’s a coupon for that.” Not only does this phrase seem to permeate conversation when talking about upcoming purchases, but it has turned into a financial mindset. Consumers may be out of the Grea … Read article

Are you up to date on the latest Facebook algorithm changes? In its ongoing quest to give users more of what they want, Facebook is promoting posts from friends and demoting Pages on the Newsfeed. Don … Read article

In less than a week, Pokémon Go has ignited a national gaming revolution. The mobile app encourages gamers to get up and get outside to play not only in the real world, but virtually too. But that’s n … Read article

If you work in the healthcare industry, you know what a challenge it is to master social media for your brand. What channels should you have an active presence on? Should you post photos, videos, link … Read article