What do Lyft and Taco Bell have in common? Late-night customers. The ride-hailing company and fast food chain put passenger and diner together after months of informal research.  Introducing “Tac … Read more

Time is not kind to websites. In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Your organization may shift focus, launch new pro … Read more

The FOMO is real. Your vacation photos on Instagram could be influencing others’ booking decisions. It’s not easy to stand out in someone’s inbox. Use these tips to grab your consumers’ attention. Bla … Read more

Vasectomy is more effective, cheaper and safer than female sterilization. That’s why it’s the preferred choice for birth control in many countries like Canada and the U.K. But not the U.S. In fact, fe … Read more

Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand. This according to a study published at ScienceDaily.com. Researchers considered 78 peer-reviewed advertising studi … Read more

Self-promotion is tough, but these artists are using Patreon to make it easier. You’ve heard of ad block, but it may soon find a permanent spot on the internet. Gulp, said marketers everywhere. That’s … Read more

Marketers make ads. Ad blocking software blocks ads. There’s a reasonable assumption that we wouldn’t like each other. Thankfully, there’s hope. While ad blocking is becoming more popular, the fa … Read more

Wish you could create more followers? These influencers do, and Instagram is not having it. The social network still triumphs over Snapchat, which is still finding its groove to please advertisers. Ca … Read more

Amazon now has its own social network. Because more channels means more sales. See what we did there with that conjunction? Psychologists say “because” can be a powerful word in marketing. Learn how t … Read more

When it comes to banking, women are just as likely as men to have the basics—checking, savings, mortgage, retirement plans. In fact, women typically research and initiate bank relationships for the fa … Read more