Trends: Guerrilla

The medium is the message. It’s as true today as it was in 1964 when Marshall McLuhan coined the term in his book “The Medium is the Massage.” According to McLuhan, the channel in which people consume … Read article

In an effort to keep up with its social competitors, Twitter has redesigned its layout with a focus on visuals. Big visuals. Art directors will remember that the old profile picture measured 80×80 pix … Read article

Look out McDonald’s and Burger King, pioneers of “fourth meal” are moving in on the first one. Taco Bell rolled out their breakfast menu on March 27, and it’s causing quite a buzz. According to market … Read article

Last year, Pinterest was hot. This year, Vine. What will 2014 bring? Social media is constantly evolving. The platforms change. Audiences migrate. And the measure of relevant, meaningful content chang … Read article

One of the most exciting things about the media world is that it is constantly evolving. Almost every form of traditional media is now somehow intertwined with social media. Media plans incorporate en … Read article

We’ve all participated in a cause marketing campaign that asks fans/ followers to vote for your school or organization in order to win a set amount of money to support said school or organization. How … Read article

Today’s trend for shoppers is the term ‘Shoptimization’ or in laymen terms, optimizing your shopping time and shopping budget. With so many choices available in today’s marketplace, shoppers are begin … Read article

The music festivals of 2013 can teach us a thing or two about social media. Bonnaroo, Lollapalooza and smaller festivals know their young target audience and are taking social media and running with i … Read article

A few weeks ago I reviewed Sharecare, a healthcare social media platform that I felt really didn’t deliver any true benefit to its users, let alone serve as a good example of a successful healthcare s … Read article

Justin Timberlake is back, but not just with a new album. He is the biggest supporter and face of a new networking site – the New Myspace. The fresh site is putting itself on the level of Pandora and … Read article