Trends: Guerrilla

Innovative healthcare marketing example #16.

It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby … Read article

Hope Solo and Brandi Chastain

Social media and the Olympics: what we can learn from our biggest winners’ losses.

Well, the Olympics have come to an end (sigh). The closing ceremonies are over and have successfully spiced up my life. But  the completion of the games have left a void in my nightly television … Read article

The Hunger Games teams up against hunger.

Like everyone else’s kids, my twelve-year-old daughter is crazy about The Hunger Games. She devoured the book trilogy and she’s been making plans for the big opening day for weeks. I myself have been … Read article

Sara Blakely, Saving the World One Booty at a Time.

Not so long ago, if you wore a girdle, you didn’t want anybody to know it. Now girlfriends (including the Grand Girlfriend of them all, Oprah) love to dish about smoothing their muffin tops or roundin … Read article

Creative social marketing example #12: Nike Foundation.

Girl power. As Americans, we’re all about empowering girls. But it wasn’t that long ago, women couldn’t vote, get equal pay for equal work or break through the glass ceiling in our country.  In d … Read article

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