If anyone could put the gorilla in guerrilla marketing… it’s the legendary King Kong. In 2017 (twelve years after the icon first hit the big screens), King Kong was returning to the theaters with the … Read more

More than 4000 children die every day from diseases caused by unsafe drinking water. Worldwide, approximately 780 million people lack access to clean water, and yet many people are unaware of the scal … Read more

Ooh Dooh Digital out-of-home (DOOH) is built for more than awareness and advertisers are adjusting budgets accordingly. This year DOOH ad spending will increase by 1.6%, and in 2021 it will rise by 19 … Read more

Across the world, plastic pollution threatens the health and longevity of marine wildlife. Plastic Oceans International reports: Humans produce more than 300 million tons of plastic every year 50% of … Read more

 Guerrilla marketing—not to be confused with gorilla marketing, shown in this classic 1971 TV commercial for American Tourister luggage—is the practice of using marketing in unconventional ways and … Read more

You know what they say – you can’t win if you don’t play. So when it comes to your customers, don’t be a spectator. Speaking of not being a spectator, one high school senior is stepping up to promote … Read more

“Be brave in this new world,” proposed Kate Muhl, CEB Iconoculture’s Principal Advisor to a room full of brand strategists and advertisers. This quickly became the theme for the two-day Iconosphere 20 … Read more

Talk about multitasking. Sometime in between testifying before Congress and managing a PR crisis, Facebook hit Snapchat right in the Story. Speaking of success stories, digital success starts with a g … Read more

Shoppers love the convenience and efficiency of the online experience, but they still like to get physical. Brick and mortar remains a fundamental part of the consumer journey. If they want one channe … Read more