Guerrilla marketing—not to be confused with gorilla marketing, shown in this classic 1971 TV commercial for American Tourister luggage—is the practice of using marketing in unconventional ways and unexpected locations to grab attention for a client’s product or service. Sometimes it’s a low-budget option. Sometimes companies spend a small fortune. But regardless of budget, guerrilla marketing always starts with out-of-the-box thinking—the wilder the better.
In this blog series, we’ll be examining ten truly innovative guerrilla marketing ideas, the kind that make us say, “Man, wish I’d thought of that.” Have a few of your own to share? Tell us about them in the comments below.