Trends: Guerrilla
Weekly Recap – March 30, 2018
Brand loyalty would be a simple feat were it not for fickle consumers and evolving tastes. Just ask a restaurant chain. AR will be the death of brick and mortar retail. Or its resurrection? Handy sear … Read more
Top 11 takeaways from the 2017 Healthcare Internet Conference
Austin was the place and healthcare digital transformation was the case. Presenters enlightened us with case studies across web, CRM, digital marketing, SEO, and content marketing, including some juic … Read more
Anti-drunk driving messages cause marketers should know.
Coming off the holiday season, most of us attended parties with family and friends where alcohol was served. And it is a strong possibility the majority of the people in attendance drove home, even if … Read more
How M&M’s is making their Facebook page fun.
When it comes to gamification on social media, M&M’s wins. The brand’s Facebook page is home to more than 10 million fans, and quite a few of them choose to interact with their game-based posts. O … Read more
University Marketing 101: Spartans will experiment with nontraditional marketing.
Michigan State University has built their brand on two small words: Spartans will. Spartans will work together. Spartans will work for the common good. Spartans will push past the boundaries. And this … Read more
Inspiring examples of real time marketing #1: The Super Bowl XLVII blackout.
The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest. Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Balt … Read more
Weekly Recap – June 22, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Taylor Swift takes over Twitter with a custom emoji.
On Sunday night, Taylor Swift fans everywhere (including yours truly) took to Twitter to talk about the release of her most recent music video. But the social media site had a surprise for them: a cus … Read more
“Share a Coke” campaign gives the brand its best summer in a decade.
A few months ago, our senior copywriter Laura Pryor swung by my desk to exclaim that she was sharing a Coke with “Steve.” To my surprise, she had found a can of pop with my name printed on it. I laugh … Read more
Clever social marketing campaign proves the medium is (still) the message.
The medium is the message. It’s as true today as it was in 1964 when Marshall McLuhan coined the term in his book “The Medium is the Massage.” According to McLuhan, the channel in which people consume … Read more
