Trends: Generational
Millennials choose TV shows with a hearty side of social media.
Watching TV was once a family event. A ritual even. But watching TV isn’t just “watching TV” anymore. It’s turning on a TV show and folding the laundry. Turning on a TV show and eating dinner. Turning … Read more
Want Millennials to thrive at work? Follow these 3 Fs.
Gen Y, Gen Next, Screenagers… Whatever you want to call them, Millennials (adults ages 18 to 34 in 2015) get a bad rep. Deemed as high-maintenance, self-absorbed narcissists who are lazy and greatly … Read more
4 things nonprofits should know about Millennials.
Be the change that you wish to see in the world. – Gandhi Not only an inspirational mantra, but this quote has turned into a mission statement for one very powerful cohort – Millennials. Not only do M … Read more
4 Millennial social media habits explained: Twitter.
When it comes to social media, Millennials choose Twitter as one of their favorite platforms. A recent survey showed 37 percent of Millennials actively use Twitter, making it the fourth most popular s … Read more
Millennial women defy marketing labels.
Marketers love to label consumers. Early adopter. Fast follower. Foodie. Loyalist. Bargain-hunter. Boomer. Gen We. Labels help us make sense of consumer behavior, providing insights that help inform m … Read more
4 Millennial social media habits explained: Snapchat.
In just four years, Snapchat has quickly climbed to the top as the third most popular social media app among Millennials. But what about Snapchat makes it so appealing to younger Millennials? MTV Insi … Read more
Streamed not broadcast: Millennials’ TV habits stun.
Imagine a world in which no one owns a TV. It’s just laptops, tablets, smartphones, and subscriptions to streaming services. With the median age of the TV audience hitting 50 this year and the increas … Read more
4 Millennial social media habits explained: Facebook.
Facebook continues to take the lead as the most popular social media app used among Millennials. In fact, 76 percent of Millennials (people ages 18-34) actively use Facebook. But the question remains: … Read more
5 things brands need to know about Millennials and holidays.
Millennials love holidays so much that they’re creating even more reasons to celebrate throughout the year. This is good news for retail brands that love a great party and the gifts and trappings that … Read more
4 Millennial social media habits explained.
Nowadays, it seems like everyone wants to get into the minds of Millennials. Brands, employers and, of course, parents are trying hard to understand this generation. We don’t blame them. Millennials a … Read more
