Is it us, or does Gen We rhyme with money? According to CEB Iconoculture research, Gen We encompasses kids up to age 18 (born between 1996 and 2016) and has distinct and unique attitudes when it comes … Read more

Are your loyal customers really that loyal? Did Facebook just release new ad sizes? And what really goes into making the perfect mobile ad? Adweek, Social Times and eMarketer are diving in, and so are … Read more

How much time do you spend on your smartphone? Is it part of your routine or do you find yourself addicted? According to eMarketer, U.S. smartphone owners spend over two hours a day using their device … Read more

What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is … Read more

Yes. No. Maybe. Well, it’s complicated. What’s the deal with Millennials and credit cards? Here are four things financial marketers should know: Only a third of Millennials have credit cards. Unlike t … Read more

Be honest. How much time do you spend in app? According to eMarketer, U.S. adults spend nearly two hours a day using apps on their phone, compared to spending 19 minutes searching the web. Why? Mobile … Read more

Football season is underway, which also marks a new season of “versus.” MSU vs. U of M, Lions vs. Bears… New this year, Facebook vs. Instagram. Although these channels compete in an altogether differe … Read more

Millennials aren’t in any rush to put a ring on it. Compared to older generations, Millennials are slow to wed. A recent Gallup poll found 64 percent of 18- to 29-year-olds today are single and not li … Read more

What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s … Read more

We already know this audience is mindful when it comes to their health. But what else is this cohort doing when it comes to their wellness? According to the Communispace study Healthcare Without Borde … Read more