Weekly Recap – September 23, 2016

Ellyn Davidson 09/22/16 - 2:58 pm

Be honest. How much time do you spend in app? According to eMarketer, U.S. adults spend nearly two hours a day using apps on their phone, compared to spending 19 minutes searching the web. Why? Mobile app speed, accessibility and functionality are factors. Is your brand’s app up-to-date? Instagram is on it. The platform announced a new feature this week that lets you zoom in. Thank you, said middle-aged consumers everywhere. Speaking of Boomers, Facebook says users have finally gotten the hang of Reactions.

DETAILS, please

App time swells to 86 percent of smartphone time. When it comes to the amount of time Americans have their heads buried in their smartphones, increasingly they’re using apps rather than surfing the mobile web.

11 brands using Instagram’s new zoom feature. Less than a month after launching Instagram Stories—users now have the ability to zoom in while viewing photos and videos.

Facebook Reactions on the rise (report). Use of Reactions has almost doubled among users, but they still only account for less than 6 percent of all Facebook interactions. What does this mean?

Meanwhile back at the RANCH

We spent some serious quality time with healthcare marketing gurus at the Society for Healthcare Strategy and Market Development (SHSMD) this month. We were so impressed, we’re handing out awards. Take a look.

And the SHSMD 2016 Academy Award winners are… From keynote speakers to industry trends, here’s everything you missed at the SHSMD 2016 Marketing Conference.


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