Trends: Generational

Marketing Statement – First Quarter 2018

2017 was the year of snackable content. Instead of discussing, we unpacked. We cookied like a fuzzy blue monster, retargeting until buyers relented or recoiled. Digital will continue to dominate marke … Read more

WeeklyRecap_teaser image.jpg

Weekly Recap – January 12, 2018

Up +10% from last year. Easier checkouts mean more mobile shopping. The year of you. Expect more personalization in 2018. Alexa continues to gain traction. And brands are wondering how to bring voice … Read more

calculator-calculation-insurance-finance-53621.jpg

Millennials would sacrifice voting rights for loan forgiveness.

Struggling with student loan debt? What if you could exchange something to be rid of it? Millennials would. According to CNBC survey results, when asked what they would exchange for student-loan forgi … Read more

Weekly Recap – December 29, 2017

In the final days of 2017, we’re looking at a few more brands that caught our attention this year. A couple weeks ago, we shared the biggest fails of brands that approached politics. Duracell shows us … Read more

bp-money-in-2018-blog.jpg

Money in 2018: The economy’s up, but we’re not buying it.

If we were to sum up in one word the way people are feeling about money going into the new year, that word would be “nervous.” The current administration came into office vowing to repeal the Affordab … Read more

WeeklyRecap_teaser image.jpg

Weekly Recap – December 1, 2017

We’re still full from Thanksgiving, but when we’re ready to start cooking again, you’ll find us shopping for these brands that are disrupting the grocery industry. Transparency, customization and auth … Read more

Healthcare-Checkup_teaser.jpg

Healthcare Checkup – November 2017

From championing Michigan healthcare, to hospitals going beyond their four walls, to a less than champion POV on what we do from a frustrated cancer patient, to the “drunk shopping” phenomenon, we’ve … Read more

homeownership.jpg

Practical Millennials postpone homeownership.

Ask any 20-something-year old where they’re living, and now more than ever, they’ll likely tell you they’re renting an apartment. But… it’s not because they’re delaying their adulthood. It’s actuall … Read more

WeeklyRecap_teaser image.jpg

Weekly Recap – November 17, 2017

It’s science. Spreading kindness improves your well-being. Kind, kinder and kindest. This Chrome extension lets you moderate your social media. Gens X, Y and Z love giving back. Not surprisingly, this … Read more

sharing-economy.jpg

Looking for Millennials? Seeking marketing magic? Hit the library.

Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card. Libraries have been around since Benjamin Fra … Read more

Previous Next

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.