Trends: Generational

It’s no secret that marketers want to tap into the $1.99 trillion spending power that the Millennial audience yields. Yet, it’s not all big spending for this cohort, which makes it difficult for marke … Read article

Dubbed the foodie generation, Millennials are redefining what it means to eat and entertain, thus changing food industry standards. As a consumer, Millennials are more likely to make purchasing decisi … Read article

Everyone seems to be talking about Millennials. But don’t be surprised if brands begin to shift their attention to this generation’s younger sibling: Gen We. Also known as Generation Z, iGen, Zeds or … Read article

The recession put the big freeze on credit cards. The risk of revolving credit and increased debt load proved a bit too much in the face of joblessness, inflation and underemployment. For a time, Capi … Read article

“Just one more episode,” says a young Millennial before they fall asleep. “To be continued?! I have to know how it ends,” cries another. “Want to watch a show?” a wife asked her husband three hours an … Read article

The act of binge watching has officially become a pop culture phenomenon. People are watching episode after episode after episode. In fact, they’re watching so many episodes that the idea of finishing … Read article

I wasn’t much of a Barbie girl. My older brothers may have had something to do with it. Tony and John were always on the go, peeling out of the driveway on BMX bikes, wading in the pond to collect gup … Read article

Watching TV was once a family event. A ritual even. But watching TV isn’t just “watching TV” anymore. It’s turning on a TV show and folding the laundry. Turning on a TV show and eating dinner. Turning … Read article

Gen Y, Gen Next, Screenagers… Whatever you want to call them, Millennials (adults ages 18 to 34 in 2015) get a bad rep. Deemed as high-maintenance, self-absorbed narcissists who are lazy and greatly … Read article