Trends: Generational

Look who’s talking money now. Gen We is growing up and growing into bank accounts, credit cards and student loans. They’re approaching finances with eyes wide open, taking a decidedly sophisticated ap … Read article

Is it us, or does Gen We rhyme with money? According to CEB Iconoculture research, Gen We encompasses kids up to age 18 (born between 1996 and 2016) and has distinct and unique attitudes when it comes … Read article

How much time do you spend on your smartphone? Is it part of your routine or do you find yourself addicted? According to eMarketer, U.S. smartphone owners spend over two hours a day using their device … Read article

What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is very litt … Read article

Yes. No. Maybe. Well, it’s complicated. What’s the deal with Millennials and credit cards? Here are four things financial marketers should know: Only a third of Millennials have credit cards. Unlike t … Read article

Millennials aren’t in any rush to put a ring on it. Compared to older generations, Millennials are slow to wed. A recent Gallup poll found 64 percent of 18- to 29-year-olds today are single and not li … Read article

What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s … Read article

We already know this audience is mindful when it comes to their health. But what else is this cohort doing when it comes to their wellness? According to the Communispace study Healthcare Without Borde … Read article

Prepaid cards aren’t only for the unbanked and underserved. Millennial “power users” like to include general purpose reloadable (GPR) cards in their mix of traditional payment options, according to a … Read article

Some clients are dubious when we recommend radio these days—particularly when they’re targeting a young audience. Do Millennials even use the car radio? Do they listen to local stations? Yes and yes. … Read article