Trends: Digital
Weekly Recap – November 22, 2019
Controlled Substance Twitter is giving users greater control over their conversations by making “Hide Replies” available to all. The feature lets users to hide certain replies on their tweets, from th … Read more
Weekly Recap – November 15, 2019
All About That Base Align your creative process and strategy to your targets. Consumers don’t shop in a vacuum. They zig zag, micro nap, procrastinate, peruse, ruminate, reflect, socialize along the w … Read more
Weekly Recap – November 8, 2019
Content OPtimized Five free Google tools your content team should be using right now. There are lots of tools to help marketers craft strong content to attract and nurture prospects. Few are free, sim … Read more
Weekly Recap – October 25, 2019
Chief More Officer The world of Chief Marketing Officer is transforming at the speed of, well, marketing. Thanks to big data, technology, IoT and renewed interest in customer experience, the CMO has a … Read more
Weekly Recap – October 18, 2019
Brand Stand Consumers want more than brand value; they want brands that align with their values. The evidence is compelling. Globally, 64% of consumers “choose, switch, avoid, or boycott a brand based … Read more
Weekly Recap – October 11, 2019
Got Mail Rumors of email’s demise at the hands of Millennials and Gen We have been greatly exaggerated. More than nine in 10 internet users send email regularly. That’s more than search (85%), digital … Read more
Weekly Recap – October 4, 2019
Boom Boom Wow Baby Boomers have money to spend and time to spend it. Per the Bureau of Labor Statistics, Boomers average annual HHI of $80,000 and accumulated assets to boot. Marketers are wise to rem … Read more
Weekly Recap – August 23, 2019
Just Sayin’ Voice assistants go mainstream. Voice-control technology has officially moved from fad to fandom, with Apple’s Siri, Amazon Alexa and Google Assistant being consulted monthly by about 111. … Read more
Social Marketing Example #5: Heineken, Worlds Apart
A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothi … Read more
Social Marketing Example #4: “Who’s the Drunk Driver?” 360-degree video.
“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came … Read more
