Screen Saver You think you’ve got it bad? Try WFH while taking care of little kids. Roughly a third of U.S. parents say juggling kids and work has been one of the biggest challenges they’ve faced in l … Read more

Same But Different The pandemic is one helluva shared consumer experience. We’re social distancing in relative harmony, smiling through homemade masks and socializing our vulnerabilities. The crisis h … Read more

What consumers expect from brands during the pandemic. Consumers today are deeply worried about the economy, their personal health and welfare. They’re fashioning personal protective gear from old cot … Read more

Then & Now A message from the Great Recession to marketers. The Great Recession lorded over the U.S. economy for nearly two years, from December 2007 to June 2009. It robbed consumers of retiremen … Read more

Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of st … Read more

We’ve all seen how one company’s new product or campaign (ex: Popeyes Chicken Sandwiches + White Claw) can go viral across the internet… the question is, how? Brands strategically plant their product … Read more

Brand-Imacy Which brands give Millennials the most feels?  PlayStation tops the list in 2020, climbing seven spots from last year, according to the MBLM’s 10th Annual Brand Intimacy 2020 Study. YouTub … Read more

Millennial Musts The brands generational cohorts covet can say a lot about them. And if we’re reading the labels correctly, Millennials most value tradition, thrift, quality, convenience and responsib … Read more

Brand Bests And Blunders Brand image is paramount to success. Bad experiences and bad business practices erode consumer confidence and trust (cough, Facebook, cough). It only takes one decent option f … Read more

See, Snap & Search Visual search is catching on among US internet users. Not yet mainstream, still more than half of US internet users said they are especially interested in using visual search wh … Read more