It’s hidden in plain sight. In your community, or the next. If you saw it happening right before your eyes, would you know? To bring awareness to the incomprehensible human trafficking epidemic, the Michigan State Police and Department of Justice … Read article
Playing a game of chess hardly seems like an effective remedy for the degradation and abuse of women in India. But an innovative campaign from the Indian nonprofit Project Nanhi Kali used the game to drive home their message: Without … Read article
We can’t see a migraine or a pulled muscle, but when someone tells us they’re in pain from one of these things, we don’t question them. So why is it that when someone says they are in pain mentally, we … Read article
When Michigan Women Forward (MWF) learned about the discovery of 11,341 unopened, untested rape kits in a Detroit storage unit, they were both horrified and outraged. The city lacked the funds to test all the kits and investigate all the … Read article
On September 22, 1994, America met the cast of Friends for the first time. And now, 25 years later, they’re still there for you. (Cue The Rembrandts…) After 10 seasons and 236 episodes, people everywhere continuously turn to this TV … Read article
Social media is driven by likes, shares and comments, but at the end of the day, what’s the true power of a like? Can hundreds of likes end wars? Can thousands stop natural disasters? Can millions prevent sickness or injury? … Read article
If you have ever watched someone with Alzheimer’s disease gradually decline, you know how terrifying and heartbreaking it can be. The Alzheimer’s Association is devoted to finding a cure to this disease that robs people of their memories, their personalities … Read article
Boys are strong and brave and tough, and boys don’t cry. Or do they? In this 2019 PSA, White Ribbon is calling attention to toxic masculinity. Society has created the expectation that all men portray what are considered to be … Read article
A shark may be terrifying, but an ocean without them is even more terrifying. This is the message the World Wildlife Fund conveyed in their 2010 campaign. The series of print advertisements showed an image of a shark, snake and … Read article
The British charitable organization Refuge had a social marketing dilemma: How do you reach women who don’t want to be reached? The charity fights domestic violence and supports women in their effort to break free from abusive partners. But many … Read article
Have you ever been told you do something “like a girl”? This phrase has become synonymous with being weak and wimpy. But at what point in one’s life does doing something “like a girl” become an insult? Always asked a … Read article
A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothing about. For the first portion of the experiment, … Read article