A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothing about. For the first portion of the experiment, … Read article
“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came to Brogan & Partners with this dilemma: How … Read article
No sexuality, no race, no age, no religion. Love is love and love has no labels. Since 2015, Love Has No Labels has worked to make the world a more accepting and inclusive place in which all people can love … Read article
Little Red Riding Hood: Banned for carrying wine in her basket. Dodgeball: Banned for being synonymous with bullying. Kinder Eggs: Banned for being a choking hazard. Guns: On the rise in schools across the country. In an eye-catching 2017 campaign … Read article
When you think of creative social marketing that champions the greater good, Burger King probably isn’t top of mind. Back in the 70s, the folks at Burger King urged us to “Have it your way” in this cheesy TV ad, … Read article
Sometimes advertising gets a bad rap. But when great creative advertising minds set out to do good in the world, the results can be truly moving. Social marketing (not to be confused with social media marketing) can make a difference, … Read article
Chances are your favorite company has some advertising campaigns which make you think, “Wow, I wish I could have been part of that.” Well, experiential-based marketing allows the customers to be part of the brand experience they dream of. That’s … Read article
Influencer marketing has become a leading trend in the last couple years and brands of all sizes and industries want in. And social media has provided a platform for an influencer marketing renaissance. Today you don’t need to be famous, … Read article
From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the same in 2019. According to Gartner … Read article
Unable to make it to SHSMD this year? No worries with our top takeaways. From socially responsible flu shots to socially acceptable breastfeeding pods to all “natural”(?) LaCroix, and more, read our Healthcare Checkup to stay in the know. Vitamin B … Read article
Michigan’s always been known for our freshwater lakes, our auto industry, our expansive shoreline. But in recent years, Michigan’s brewed up a new reputation that’s gained national recognition: one for our hoppin’ beer scene. In a recent study, Michigan ranked fifth … Read article
I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surprised when the … Read article