Trends: Branding
Barbie’s new YouTube video speaks Gen We.
I wasn’t much of a Barbie girl. My older brothers may have had something to do with it. Tony and John were always on the go, peeling out of the driveway on BMX bikes, wading in the pond to collect gup … Read more
4 brands marketing around the big game.
It’s that time again. The state of Michigan has officially divided into two (very, very) separate groups: those who root for the Michigan Wolverines and those who root for the Michigan State Spartans. … Read more
The pros and cons of sub-branding and brand extension.
If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-brandin … Read more
Weekly Recap – September 21, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Consumers Energy, Dow Chemical, GE target Gen We. Why?
Kids are a big market for brands big and small, from traditional to tech. Brands naturally want a piece of the $21.1 billion in buying power that Gen We wields. PBteen wants to furnish their bedrooms, … Read more
The third rule of brand authenticity: Be yourself.
The third rule of authenticity is brought to you by mom: Just be yourself. Whether you’re trying to make new friends, venturing into the unknown or jockeying for a promotion, mom’s advice typically fi … Read more
How Oreo is making magic happen on their social media channels.
It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? When you take a look at their Twitter page, you’ll spot several different game-based concepts. But … Read more
The second rule of authenticity: Acknowledge imperfections.
We made a mistake. We were wrong. It was our fault. To err is human. When brands own up to their mistakes, it can be humanizing. It can even make them more trustworthy, more authentic. That’s why the … Read more
Weekly Recap – August 10, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Hospital marketing strategy to help overcome budget cuts #2: Invest in your website.
Ever try to visit a website, but closed out because it took too long to load? Or maybe you didn’t choose a brand because their website didn’t appeal to you? We’ve all done it. 94% of people say that w … Read more
