Blog Category: Brand Strategy & Creative Campaigns

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Brogan & Partners is getting hideous.

It’s not yet Halloween, but if you’re anything like us you’re already anxiously anticipating the holiday season. The treats, the quality time with family and friends, the ugly holiday sweater parties… But thanks to the upcoming Hideous Holiday Sweater Run, … Read article

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HoneyBaked foils breast cancer.

My first chemo treatment, six years ago, happened in October, National Breast Cancer Awareness Month. As I had my first bouts of nausea and fatigue, as I lost my hair, it seemed like the world was awash in pink – … Read article

The over-lapping world of media and channel convergence.

One of the most exciting things about the media world is that it is constantly evolving. Almost every form of traditional media is now somehow intertwined with social media. Media plans incorporate entirely different components than they did five years ago, like Facebook engagement ads, mobile banner ads and YouTube ads; as opposed to a stand-alone traditional television or radio buy.

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How reality television builds brand loyalty.

Just as Tiffany’s long lost brother is revealed, the television screen blacks out and a commercial plays. Instead of heading to the kitchen and grabbing a snack or watching the commercial, I grab my phone and log in to Twitter, … Read article

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