Trends: Branding
Customers crave reward programs—just ask Starbucks.
In 2015, restaurant loyalty program memberships rose 107 percent, and today, more than 55 million Americans are members of at least one restaurant or fast food reward program. Whether it’s coffee, fas … Read more
Reward programs are here to stay, and here’s why.
It’s official. Reward programs have taken over. To date, 65 percent of marketers have implemented a brand loyalty program—offering customers points, prizes, money and miles for making purchases and en … Read more
4 ways brands can use Pinterest this holiday season.
It’s officially the holiday season. Starbucks launched this year’s holiday cup and HoneyBaked Ham is getting social to boost sales. Brands are also getting seriously seasonal on Pinterest. Known as th … Read more
Starbucks’ holiday cup: the skinny, the grande and the ugly.
It’s that time of year again when Starbucks goes holiday red, adding a pop of color and caffeine to every cup. Something about this traditional holiday promotion has one consumer group seeing red. We’ … Read more
Brands get social during the holiday season to boost sales.
The holidays are a few weeks away, but brands are already getting a head start on their marketing campaigns for the season. If you’re a brand looking to create an effective campaign for the holidays o … Read more
7 creative ways brands can use stop-motion animation.
Brands are using creativity to increase engagement with their target audience now more than ever. That’s because great advertising is so much more than just providing information. It’s about making a … Read more
Barbie’s new YouTube video speaks Gen We.
I wasn’t much of a Barbie girl. My older brothers may have had something to do with it. Tony and John were always on the go, peeling out of the driveway on BMX bikes, wading in the pond to collect gup … Read more
4 brands marketing around the big game.
It’s that time again. The state of Michigan has officially divided into two (very, very) separate groups: those who root for the Michigan Wolverines and those who root for the Michigan State Spartans. … Read more
The pros and cons of sub-branding and brand extension.
If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-brandin … Read more
Weekly Recap – September 21, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
