A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
The weekly recap – July 14, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
8 Apps to Make Social Media Management Easier: #1: Pages.
If you’re managing a Facebook page for one organization, you’ll likely find that the official Facebook app will serve you well. But, if you’re managing more than one page—be it two or 20—you may want … Read more
Celebrating 30 years of creative advertising: #9 MDCH Smoking Cessation: Women
Smoking stinks! No kidding. Smoking causes heart attacks, strokes, lung cancer, mouth cancers and a lot of other bad things. You’d think if you just told people that smoking will kill you or disfigure … Read more
Celebrating 30 years of creative advertising: #8 Chevrolet.
Men and women shop differently. They have different needs and priorities driving them. In the mid 1980’s, Chevrolet was beginning to see more and more women buying cars. So they hired Brogan as the on … Read more
The weekly recap – July 7, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Clever social marketing campaign proves the medium is (still) the message.
The medium is the message. It’s as true today as it was in 1964 when Marshall McLuhan coined the term in his book “The Medium is the Massage.” According to McLuhan, the channel in which people consume … Read more
Celebrating 30 years of creative advertising: #7 D.O.C.
In 1988 D.O.C.—then a large independent optical retailer run by Richard Golden—opened a specialty boutique featuring designer eyewear. Optique had a limited number of stores and an equally limited bud … Read more
8 Apps to Make Social Media Management Easier.
As a community manager at Brogan & Partners, I’m interacting on different social media channels on a minute by minute basis, and I wouldn’t have it any other way. But as anyone who works in social … Read more
Celebrating 30 years of creative advertising: #6: Michigan Department of Community Health: AIDS Campaign.
In 1988, AIDS was a mysterious, terrifying and fatal disease. Misinformation and paranoia about AIDS was spreading faster than the disease itself. To help prevent the disease and get the real fa … Read more
The weekly recap – June 30, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
