A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
An introduction to the Metaverse.
A few years ago, only techies were talking about the Metaverse. Today, even my husband (who still uses a flip phone) has heard of it. But just because we’ve heard about it doesn’t mean we know what it … Read more
Brogan is giving back to the Black community.
In honor of Juneteenth, we asked our employees, clients, partners, neighbors, friends and family members to help us give $300 donations to 10 Black organizations, with all of the above nominating wort … Read more
Video continues to rise for 2022 – where are consumers watching?
In 2021, 71.1% of consumers said they watched short-form videos daily… and that number only continues to rise for 2022. With social media users now seeking out videos over long-form content or still p … Read more
The importance of social media etiquette for businesses.
Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always im … Read more
How to build consumer trust as confidence in brands declines.
Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands … Read more
Canadian bank encourages people to deposit rainbows and donate dollars.
Rainbows. We wear them and wave them, and now, thanks to Canada-based bank BMO Financial Group (with agency FCB Canada), we can deposit them. In celebration of Pride Month and in support of the LGBTQ+ … Read more
In homage to the queen, get a “Ma’ammogram,” please.
A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United K … Read more
How Meta is improving accessibility and inclusivity in 2022
According to the CDC, 61 million adults in the United States are living with a disability. It’s more important now than ever to ensure the technologies we use every day are inclusive and accessible to … Read more
Key takeaways from SHSMD’s “The Ultimate Playbook to Humanize Health Care Brands and Move People to Action” Webinar
If you didn’t get the chance to view last week’s webinar featuring the latest healthcare insights from Monigle, based upon their online quantitative survey of over 28,000 U.S. respondents, here are my … Read more
4 ways a copywriter brainstorms creative ideas
In my time as copywriter at an advertising agency (exclusively Brogan & Partners), I’ve worked on accounts spanning all industries – healthcare, financial services, nonprofits, retail, etc. I’ve w … Read more
