In early 2020, the COVID-19 pandemic froze our daily lives, isolating consumers in their homes. Many businesses had to find different ways to reach and interact with their customers, so many turned to … Read more

The average person spends about two and a half hours on social media a day, so to make a social media campaign memorable, you really have to get creative and think outside the box. Some campaigns have … Read more

Advertising on social media has proven time and time again to be a cost-effective solution with high rates of return. By delivering paid ads to both present and prospective customers, your creative co … Read more

Solely because of TikTok, the fastest-growing social media platform, I’ve made new recipes like overnight oats with protein powder and a “healthy” dupe of the Taco Bell quesadilla. I’ve tried life hac … Read more

Amazon introduced Prime Day in 2015 as a way to give Black Friday deals exclusively to their Prime members. The day proved to be a major success, with more than 34.4 million items sold that day. Now, … Read more

A few years ago, only techies were talking about the Metaverse. Today, even my husband (who still uses a flip phone) has heard of it. But just because we’ve heard about it doesn’t mean we know what it … Read more

In honor of Juneteenth, we asked our employees, clients, partners, neighbors, friends and family members to help us give $300 donations to 10 Black organizations, with all of the above nominating wort … Read more

In 2021, 71.1% of consumers said they watched short-form videos daily… and that number only continues to rise for 2022. With social media users now seeking out videos over long-form content or still p … Read more

Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always im … Read more

Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands … Read more