A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Binge watching: Everybody’s doing it, especially Millennials.
The act of binge watching has officially become a pop culture phenomenon. People are watching episode after episode after episode. In fact, they’re watching so many episodes that the idea of finishing … Read more
Barbie’s new YouTube video speaks Gen We.
I wasn’t much of a Barbie girl. My older brothers may have had something to do with it. Tony and John were always on the go, peeling out of the driveway on BMX bikes, wading in the pond to collect gup … Read more
4 brands marketing around the big game.
It’s that time again. The state of Michigan has officially divided into two (very, very) separate groups: those who root for the Michigan Wolverines and those who root for the Michigan State Spartans. … Read more
13 website design terms every marketer should know.
Redesigning your website? You have probably picked up some web lingo along the way. Search engine optimization, back end, sitemap, HTML, QA – but what do they all mean? What was once an exciting initi … Read more
Weekly Recap – October 12, 2015
Instagram invited brands to advertise in June. But plastering your pitch all over the popular channel may not be the best way to win favor with Instagram zealots, Adweek warns. Speaking of social, For … Read more
The pros and cons of sub-branding and brand extension.
If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-brandin … Read more
Weekly Recap – October 5, 2015
The world of marketing is constantly evolving. With industry trends, social media, campaign measurement and generational marketing tactics emerging daily, it can be difficult to stay on top of the lat … Read more
Millennials choose TV shows with a hearty side of social media.
Watching TV was once a family event. A ritual even. But watching TV isn’t just “watching TV” anymore. It’s turning on a TV show and folding the laundry. Turning on a TV show and eating dinner. Turning … Read more
Want Millennials to thrive at work? Follow these 3 Fs.
Gen Y, Gen Next, Screenagers… Whatever you want to call them, Millennials (adults ages 18 to 34 in 2015) get a bad rep. Deemed as high-maintenance, self-absorbed narcissists who are lazy and greatly … Read more
4 things nonprofits should know about Millennials.
Be the change that you wish to see in the world. – Gandhi Not only an inspirational mantra, but this quote has turned into a mission statement for one very powerful cohort – Millennials. Not only do M … Read more
